We want you to be informed about how we protect the privacy of visitors to our site. Please take a moment to read the following policy which describes our practices for the collection and use of personally identifiable information on this site. Other sites that link to our site may have different policies so please review the privacy policy notices on those sites for details.

By using our site, you consent to our collection and use of your personal information as described in this policy. We reserve the right to modify this privacy statement and related business practices at any time by posting updated text on this site and your continued use constitutes acceptance of those changes.


We do not collect personally identifiable information about you on this site without your knowledge. Further, we collect all this information directly from you. For example, we may ask you to provide your email address, name, mailing address, phone number or other information about you in order to be able to conduct transactions elsewhere on the site (such as dealer login) or because you have requested information or contact from us. You do not need to give us this information but, if you choose not to, you may not be able to participate in some of the activities on this site.


A cookie is a small piece of data that may be stored on your computer or mobile device. It allows a website “remember” your actions or preferences over a length of time. Our website collects cookies from users that visit the website. The information gained from their collection and processing help us to improve the accessibility and accuracy of our website, and improve the user experience. Most importantly, we limit the information we gather about users to that which is necessary to improve our products, services, and customer experience.

Within your browser you can access your privacy settings and choose whether you wish to accept cookies or not. Different browsers make different controls available to you. You can find links below to popular manufacturers’ instructions on how to do this.

Google Analytics

In order to improve our products and services, SEI uses Google Analytics tracking. This helps us collect additional data, such as geographical location, the pages user visit, IP addresses, and other anonymised data. When you visit, your web browser automatically sends certain information to Google. Further, Google can also set cookies on your browser or read cookies that are already there. Only designated members of staff have access to this information. For more information on the information Google will collect from visitors, and how to avoid your information being collected, visit their Privacy Policy here:


We use the information we collect to enhance your user experience or to contact you, as requested. We never sell your information to any other party. Thank you for visiting our site and for taking the time to read this policy.